YouTube heatmaps give clearer view into VR, 360-degree video analytics – Marketing Dive

YouTube heatmaps give clearer view into VR, 360-degree video analytics
Marketing Dive
YouTube is providing creators of virtual reality (VR) and 360-degree videos with a new specialized metric called heatmaps that show where viewers are looking at the video content and how long they are looking at specific areas, per a company blog post.